Types of customer surveys

Macorva allows you to capture feedback on a wide range of subjects. Note that a Macorva survey can include any or all of the following:

  • Brand experience - Typically this is a Net Promoter Score (NPS) question, such as "How likely are you to recommend us to a friend or colleague?"
  • Customer experience - Also known as customer satisfaction (CSAT), this is typically a question on how much the customer liked their visit, training session, support, etc.
  • Customer effort score- Also known as CES, this typically is a question to determine how much effort is required on the part of the customer to achieve satisfaction in their experience.¬†
  • Employee experience - If one or more employees had a meaningful interaction, you can directly ask the customer to rate them. Macorva will show the employee's first name and profile picture.
  • Product experience - This is a great way to get feedback on a product that a customer has used, consumed, etc.
  • Open comments¬†- Comments can tell a full story. Macorva recommends that common topics are added to positive and negative attributes so they can be directly tracked and trended.

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