CX Overview

Macorva’s Customer Experience (CX) platform makes it simple to create surveys, send them to customers, and analyze feedback to drive continuous improvement.

Below, you’ll find quick step-by-step instructions for each task. For more details, you can explore the full articles linked under each section.


Create a survey

  • Go to Configure > Surveys.
  • Organize surveys into Categories > Groups > Surveys for easier reporting.
  • Customize your survey by editing:
    • Survey name, logo, survey ID
    • Email/SMS invitations and reminders
    • Survey content: NPS, CSAT, attributes, dynamic questions, employee/product ratings, and open comments
  • Preview changes in real time on the righthand side, including estimated completion time for the customer.

➡️ Learn more: How do I create my first survey?


Send a survey

  • Go to Surveys > Send survey.
  • Select the Category and Survey, then enter customer details (email or phone is required. To ensure the customer receives a survey, best practice is to enter both.)
  • Optionally: insert specific employees or products into the survey, and add notes.
  • For bulk sending, use the CSV template to upload customer lists.

➡️ Learn more: 


View results

  • Check the Responses tab for individual answers and notes.
  • Use the Overview tab to see NPS, CSAT, completion rates, attributes, and trends.
  • Apply filters (e.g., by customer tier, product usage, or notes) for deeper insights.
  • Explore results by My Team, Product, Category, or Question.
  • Build custom dashboards to track metrics across time, locations, or customer groups.

➡️ Learn more:


Support

For additional help, contact your Customer Success Manager or email support@macorva.com.

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